The experts will tell you that everything you post online should be “optimized for SEO” (search engine optimization–even that’s a little redundant). Every article, every blog post. And your job is to find out what your audience wants and write for them. You check your site stats and you figure it out.
That’s what the experts say. (I don’t think they mean poems, though.)
Based on my little bit of research, people want to read about wine. But this blog isn’t about wine–except for the recurring rituals of Cloudlift Cellars crush, fermentation, pressing, and bottling. And any way I can tie them to writing.
People also want to read about gardens, especially sunken gardens–and Canada! People search for that and they come here and they’re disappointed, because this blog isn’t really about sunken gardens, although sometimes it seems like it’s about sinking.
Hell, even dieting. If I told you I’ve been trying to stay thin since I was a teenager and that I weigh myself every morning and track it (something with numbers! objective! you can measure it!), and right now I’m trying this low-carb almost-no-starch diet (or say lifestyle) based on the book The Smarter Science of Slim–dieting’s a popular topic.
But in this blog, I want to write about writing–and especially writing poetry. And that means it’s about craft and working and playing with rhythm and music and sounds.
And writing’s about harvesting images, aging, and blending. It’s about digging deep, planting, pruning, feeding, and weeding–lots of weeding.
It’s all about the subjective, what’s measured differently by every person on the planet. It’s about sending parts of yourself out into the world. Sometimes, it’s about rejection. And it’s always about reading and learning.
Right now, I’ve been reading a lot of Lynda Hull in preparation for my long poem class. And I’ve been opening poetry books (Hull, Roberta Spear, Peter Gizzi, Kimiko Hahn) and looking at only the long poems.
So how long is long? Is a sestina long? Where do you want to set that bar?
It could be my long-poem diet–so filling.